Analytics are the numbers that define the health of your business. They are used to communicate critical metrics about the happiness of your subscribers, the strength of your product, and the monetary outlook and effects of both past and future decisions. In this document we will analyze the currently available analytics on the Cratejoy platform.
There are two areas of the Cratejoy merchant platform where analytics are accessible: The Dashboard, and in General Analytics
Active Subscribers: This is the unique customers who have subscriptions on your store. If a customer has multiple subscriptions then they are only counted once.
Retention: This term describes the portion of your customers who renew during the period. The easiest way to calculate this is to define your loss as the number of customers lost divided by the total number of customers you had during the period, and then to think that anyone not lost is retained. The formula for this calculation is (1) - (Lost) / (Start + Gained)
Average Subscription Duration: The average lifespan of subscriptions on your store.
Average Revenue Per User: Your total gross revenue divided by the number of active subscribers in your store.
This can be found under the "Analytics" tab.
This section will display key information for the user divided into monthly periods
Start, End, Gained, Lost, Net: These are unique customers who were present at the start of the period, remaining at the end of the period, were gained throughout the period, lost throughout the period, and then the net calculated by subtracting losses from gains
Pending: These are customers for whom billing was unable to process (usually due to outdated payment information). Customers will be retried several times until they are flagged as "Expired". When this occurs they will move from the pending column into the lost column. Note: Pending customers are not (yet) considered lost.
Growth: The growth in your customer base throughout the period
Retention: Identical to dashboard retention. This term describes the portion of your customers who renew during the period. The easiest way to calculate this is to define your loss as the number of customers lost divided by the total number of customers you had during the period, and then to think that anyone not lost is retained. The formula for this calculation is (1) - (Lost) / (Starting + Added).
Gross Revenue: The sum of all successfully processed transactions for all of your customers
Cash Flow Analytics
Actual Cash Flow
This describes the money actually received throughout the specified period.
New Subscriber Revenue: Revenue generated by new subscriptions
Renewal Revenue: Revenue generated by renewals
Accrual Cash Flow
This is primarily used for businesses using accrual accounting.
Accrued Revenue: This deliberately spaces out transactions over their lifetimes. For example: If a customer pays $60 for a 6 month subscription it will show up as 6 months of $10 per month rather than a single $60 transaction when the order was placed.