New! As of March 2017, we're now sending more customer information to MailChimp, including Customer Address, Customer Total Revenue, and Gift Only! Read below for more details.
Information exported from Cratejoy to MailChimp
- Email address (e.g. firstname.lastname@example.org) - Your customer's most recent email address.
- First Name (e.g. Jane) - Your customer's first name.
- Last Name (e.g. Doe) - Your customer's last name.
- Subscription Status (e.g. Active) - Possible values are Active, Past Due, Expired, Cancelled, or None.
- Cancellation Date (e.g. 2017-03-15) - If this customer has cancelled a subscription in the past, you'll see the most recent date on which the customer cancelled a subscription. If your customer has never cancelled a subscription, the field will be left empty
- Customer Address [new!] (e.g. 720 Brazos St. Austin TX 78701 USA) - The most recent default address associated with this customer.
- Customer Total Revenue [new!] (e.g. 89.3) - Revenue amount (without currency code) that takes into account all orders, discounts, and refunds associated with this customer.
- Gift Only [new!] (e.g. False) - Will tell you if this customer has only ever made gift purchases from your store.
Managing customers with multiple subscriptions
What if I have a customer with multiple subscriptions? What subscription status will I see in MailChimp?
We check all subscriptions for a given customer in the following order:
- If the subscriber has at least one active subscription on your store, we’ll set the subscriber’s status as Active.
- If the subscriber has no active subscriptions, and at least one past due subscription on your store, we’ll set the subscriber’s status as Past Due.
- If the subscriber has no active or past due subscriptions and at least one expired subscription on your store (meaning, one that has been terminated due to lack of successful payment upon renewal), we’ll set the subscriber’s status as Expired.
- If the subscriber has no active, past due, or expired subscriptions, and at least one cancelled subscription on your store, we’ll set the subscriber’s status as Cancelled.
- If the subscriber has never purchased a subscription before (e.g. was added by you, or has only made non-subscription purchases), we’ll set the status as None.
What if I have a customer that has made multiple gift or non-gift purchases? What Gift Only status will I see?
If your customer has made multiple gift AND non-gift purchases from your store, we'll set the subscriber's Gift Only status as False. The intention here is to let you easily filter out purchasers who are not actually receiving your subscription.
I want to get all this new customer address, revenue, and gift status data points into my MailChimp account for my existing customers! How do I do this?
You can trigger a fresh export of all the new fields by going to the MailChimp app in your Cratejoy interface, and clicking Save on your current list. Hit Export Customers. Note that this won't duplicate your list! It'll just add the new information to your existing subscribers.
If someone unsubscribed from my mailing list, will this cause them to be re-added to my list?
No. If they unsubscribed previously they will not be automatically added again by our system at any point.
When I install the MailChimp app, will it automatically import my subscribers to my selected List?
After you select a new list or reinstall the MailChimp application inside Cratejoy, you will be asked if you wish to export your existing customers to the new list. It is your choice whether to immediately import them, or just add new customers.
If I import customers, will any of my existing data be lost or overwritten?
There will absolutely not be any lost data, but if there is any common data (first name, last name for example) on MailChimp which is out of date then the import will correctly set these fields to their current value in Cratejoy.
What if I'm already using the maximum number of extra variables (30, 80 if you have a premium account) allowed for my list?
In that case this new data will not be pulled across, but the MailChimp integration will still otherwise function normally. If you decide you do want the 'Cratejoy' variables then you should delete a few of your existing unused variables, then reinstall the MailChimp application, and then select that you wish to have your existing customers imported.
When can I expect to see this information exported to MailChimp?
For your first MailChimp export, it may take many minutes to completely export all your customers. Keep an eye on the status bar for live updates. For all subsequent MailChimp updates, you should see the information reflected within a few minutes. E.g. if a customer purchases a new subscription and updates their address at the same time, you should see the new subscription revenue and the new address reflected in MailChimp within a few minutes.
Example Use Cases
With this extra customer information, you can now create even more detailed segments for more targeted marketing and newsletter updates. Here are just a few ideas to get you started!
- Set up drip campaigns to bring back former subscribers.Segment your customer list to include only Subscription Status = Expired or Cancelled subscription statuses. Optional: Segment your customer list even further to include Gift Only = True to send targeted "Give this subscription as a gift again!" messages.
- Send newsletters exclusively to current subscribers who are receiving your box:Segment your customer list to include Subcription Status = Active and Gift Only = False
- Send offers and discounts to your highest-value customers: Segment your customer list to include only your highest-value subscribers with Customer Revenue.
- Having a meetup? Send out updates to nearby customers. Segment your customer list to include customers with Gift Only = False, Subscription Status = Active, and Customer Address near your meetup location to engage with nearby customers.